US visit visa rejected for senior citizen businessman

hi

yesterday i had for the first time at 40 years, experience to enter US visa consulate and get rejected my b1 visa and whereas my trainee employee got it through. This is what happened

q: why are going to us?
ans; to attend x conference

q: why should you go to the conference?
a: xyz

whats your company doing?
ans: xy as a distributor for US company

q: how many employees are there in the company?
ans; xy

q: how many are the directors?
a: xy

sorry under section 214(b) we are unable to give you a visa.
And today I landed on this website. sad i did not know about it. Iam reapplying next week as I have to attend my distributor conference happening during may 12th. Can some one guide me

 

************************AVS NOTES ********************

214(b) rejection means that for some reason you were not able to convince the counselor, kindly get professional counselling before you re apply for USA VISA. USA visa application form rejected more than one time may reflect bad on your record.

 

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